Betway Ghana, principal sponsors of West Ham, have interacted with coaches in the Ghana Premier League on how to develop the local game in the area of development and marketing.
The event, dubbed “The Betway Thought Leadersip Seminar”, was held at the Alisa Hotel on Thursday as part of Betway’s engagements in Ghana in line with their brand extension and corporate social responsibility.
The coaches were taken through different aspects of football including the technical and medical sides of the game, the relationship between coaches and the media and brand building and development of football clubs in Ghana.
Speakers included officials of West Ham and some local experts such as Magnus Rex Danquah, who was the chairman of the Local Organising Committee of the 2008 African Nations Cup which was played in Ghana.
From West Ham, their head of medical and sports science, Steijn Vanderbrouke, shared knowledge with the coaches in the area of injuries and getting optimal performance from players during the league season.
West Ham First team fitness coach, Tom Taylor, went through the area of technical development from West Ham’s point of view and shared some lessons with the coaches.
Ashley Kotzin, CEO of Forwardzone, a South Africa-based sports management outfit, also spoke to the coaches about the latest trends in handling players especially in a demanding modern football environment. He focused on the role of the coach a leader of his team both on and off the pitch.
The interaction was part of a two-day event organised by Betway to create brand awareness among Ghanaian football fans and also to launch its operations in the country.
On Wednesday, a football clinic was organised and it was led by Ghana forward Andre Ayew and his West Ham team-mate, Ashley Fletcher at the Lizzy Sports Complex in East Legon.
The players also signed autographs for fans and had an interaction with the media.
After the session with the coaches, Anthony Prismann, Director of Sports Betting Group Ghana which markets Betway in Ghana, told Citi Sports that Betway was interested not only in the business opportunities in the country and on the continent but the growth of football in Ghana and Africa as well.
“It is important to understand that Betway wants to do more than launch an online betting product. We really care about the football. We care about sports, upliftment and our corporate social responsibility.
We believe that these are all critical facets and pillars which we see as important in building a household brand.
We know that these interactions will help create a better game in Ghana so that players can have the chance to replicate Andre Ayew’s rise to play for a club like West Ham.”
Winfred Dormon, assistant head coach at Dreams FC, stated how beneficial the session was to him and the other coaches who were present.
“Overall, it has been good. Our mentality in terms of coaching has been changed thanks to this seminar. We have been taught that we are leaders and managers and so we need to know how to handle ourselves and the teams infront of the media.
In addition, we have also learned now to deal with injuries. We need to be proactive when it comes to injuries so the players are not affected. We need to have competent medical teams so we resolve challenges in that area.”
Some of the coaches present at the session were interim Hearts of Oak, Yaw Preko, AshGold head coach Bashir Hayford, and Asante Kotoko coach Michael Osei.
By: Nathan Quao/citifmonline.com/Ghana